Throughout the years Studio EM have delivered a number of retail design projects in the region. Most notably stores for fashion and confectionery retailers. Emma Stinson, co-founder and design director of Studio EM has a wealth of retail design experience. She brings it with her to the Studio EM team. Having worked with word renowned international retailers for over 16 years. Retailers such as Samsung, Harvey Nichols, Galleries Lafayette, Apple, Toys ‘R’ Us, Candylicious, Bloomingdales and many more.

When founding the company Emma placed a strong emphasis on experiential or conceptual retail design. This is one of the key differentiators between Studio EM and their Dubai competitors.
The beauty of retail interior design is that it is all about designing to interact. Every project that we design is created with three main goals:

Attract the customer.
Interact with the customer.
Function well for our client and their staff.

With these things in mind, everything else can be arranged to suit your vision. This invitation to interpretation is one of the things we love the most about being involved in retail design projects.

Having a product to showcase is one of the core elements of successful design development. Building a concept around a specific product or idea is a really exciting part of what we do. Creating a whole environment to showcase a product in the most efficient way allows us to use our innovation and imagination to come up with original concepts to encourage customer interaction.

Modern day retail outlets put customer experience at the forefront of their businesses and are headed in the direction of a fully immersive, 360-degree experience. We want to help you make that experience unique to your product. From walls and doors to ceilings and floors, the usability and functionality of the space are just as important as aesthetics to success. However the key is doing this in a subtle and controlled way.

Equally important, rapid advances in modern technology and its uses have made us think long and hard about devising ways and means to include these aspects in our services whenever they are beneficial. Bearing this in mind doesn’t change the fundamental elements of our project building. Our focus remains on creating the best showcase for your product, attracting your customers, keeping them engaged and enhancing their overall experience with your business. This is where we excel and why we love the nature of our business.