A Clean And Innovative Designology!

November 29, 2011

Call me an OCD type of designer but I am a real stickler for great colourful clean spaces where the design of the store allows and encourages flow and visually enticing features that subtly blend into the overall structure of the store. I don’t know what it is, it’s not that I am a neat freak (trust me you just need to see my study or my apartment) but maybe it is because as a consumer I detest shopping in spaces that are messy, uncontrolled and a mishmash of aesthetic concepts.

So imagine how excited I got when I saw todays project for the first time on Dezeen a few months back, Streetology is a trendy and hip retail store based in Sydney Australia designed by Facet Studio.  The store sells young, vibrant and colourful apparel, specialising in t-shirts, the typical thing we have come to expect with these type of stores is that visual merchandising and design relies heavily on cetral modular units where 10 or so t-shit ranges can be piled by 5 or 6 at a time and waded through by potential buyers. This is what we have come to expect and this is why so many stores end up in such a mess by lunch time, or why so many shope workers have refolded 100+ items come the end of their shift.

What Facet Studio have done with Streetology is to create and new concept centred around vending machine ideology. The wall and central units that can be seen in the photos below shows clearly how tubes of t-shirts have been categorised into size, colour and style above a sample t-shirt that has been added to the rail. Not only does this make fantastic use of the “oh so troubling” central architectural columns that we often pull our hair out over but it creates a much more controlled and fluid visual display and a much more attractive display at that.  Each container can hold up to 15 t-shirts, that means in the store itself on display can be anything up to 2,550 tees at a time. Not only does this look awesome but it has a real functional and profitable effect too, it means much less space is needed at the back of house for storage space, therefore more of the actual store square footage can be used for the real purpose it should be, selling.

This is a very cool and funky project by Facet Studio that shows a great deal of imagination and what we like to call “Awesomeness”, even more of their awesomeness can be seen on their Sneakerology project on Dezeen. After the photos below there is a project description of Streetology taken from Facet Studio’s website.

Photography Credited to Katherine Lu

Project Description From Facet Studio:


Within plastic tubes of standardized 100mm diameter, tee shirts are stored and merchandised. Within dispensers of standardized 100mm wide by 1500mm high, a maximum of 15 plastic tubes are stored and displayed. Then by repeating the dispensers by 170 times, we are now able to display a maximum of 2,550 tee shirts. If we sell one tee shirt, one plastic tube disappears from the dispenser. We designed a system of dispensers and tubes to visualize commerciality; although on its own, the stock quantity of the tee shirts fluctuates vertically within the individual dispenser unit, however after 170 repeats this fluctuation forms a “pattern” horizontally across the dispensers.

There is no such field of study called “Streetology”; but this shop is a visual reflection of the street trend. It creates excitement by drawing a parallel between the shopping experience, and the act of flipping through pages of magazine asking ones self, “I wonder what is popular now on the streets!”