An Iconic Man, An Iconic Car, An Iconic Museum!

March 21, 2012

It has been hard to escape it, on twitter, at home, in the office or in every major print publication, but the Formula 1 season is back. I thought what better way to celebrate that fact than by featuring an iconic brand synonymous with speed, class, sophistication and envy, what says all of these things and is the heartbeat of all Formula 1 tracks? For me it has to be Ferrari.

We have been to Ferrari World which is an eighty kilometer drive away on Yas Island in Abu Dhabi and it is an awesome eye catching example of architecture and interior design but today we wanted to focus on something a little more sophisticated in terms of design and with galleries being the theme of this week’s blog posts we thought it was a good opportunity to go back to the birth place of Ferrari and to feature the Enzo Ferrari Museum in Italy.

Designed originally by Future Systems who have since dissolved the completed project was overseen by Andrea Morgante of Shiro Studio and what a spectacular job he has done. The building which is situated next to the original birthplace and home of Enzo Ferrari is a piece of modern architecture that uses the Ferrari car bonnet as its inspiration for the stunning roof feature, the cut vents are an interpretation of the Ferrari bonnet and like everything else Ferrari it says one thing, speed. From the interior perspective we can’t get enough of the architectural form, as you can see in the images below the floors and walls gradually blend together at points to create a heightened sense of flow and synergy. I am also a big fan of the polished white finish, the perfect backdrop to the vibrancy of the iconic Ferrari car, this finish also creates a greater sense of space that allows visitors the greatest luxury of all in any museum, time and room to love, study, adore and appreciate the art that is on show.

The following project description is taken from the Shiro Studio Website:-

Andrea Morgante was commissioned in 2010 by “Fondazione Enzo Ferrari” to design a permanent exhibition inside Ferrari’s birthplace house. The building, constructed in 1830 by Ferrari’s father, served as a workshop and residence for the Ferrari Family until 1920. The display system was conceived as a large-scale vertical book that allows the visitor to read the different chapters of Ferrari’s life through various media; a three-dimensional immersive biography. The system takes the form of a sinuous wall separated into pages, so that as visitors progress down the room, they are obliged to gradually discover each page and chapter in sequence. At every point the next chapter is concealed so as to maintain interest and create a sense of excitement. This organic landscape stretches through the entire length of the 40 metre long space and soft, low-level backlighting gently illuminates both it and the room, making the space intimate in spite of its size.

Images below credited to Andrea Morgante and Shiro Studio