Beauty In The Decay!

April 8, 2013

It takes a lot of guts to be able to strip a space right back to its bare bones, put a product on display and say, “here is our product, no gimmicks, no nonsense, just our product” and expect the public to react to it. A lot of guts indeed, but if you get the design right the results can be spectacular, take today’s feature project as an example. The Eel Nakameguro shop based in Tokyo (where else?) is probably the most paired back and stripped project we have ever featured on this blog and I got to tell you, I flipping love it.

Designed by Schemata Architects the project is a real head turner and seems to be part of a new craze in retail design in Japan, it is another fine example of a project that has adopted a strict minimalist approach but done so it such an attractive way, much like Thom Browne  store we covered a few weeks back.  There’s not much to say about this project that the images don’t already say for me but when looking at the images below, bear in mind that everything you see is purposeful, it is meant to be, this is not (although it seems it is) an abandoned warehouse that a brand has occupied, no this is a fully functioning and legal retail outlet that has taken the notion of retail design and flipped it on its head. Although I love the project I am sure many of you may not feel the same, others may simply say this is design being taken too far, whatever you think, let us know, give us a shout out on twitter. Enjoy!

Photography Credited to Takumi Ota

Eel Nakameguro Store Interior Design by Schemata Architects

Eel Nakameguro Store Interior Design by Schemata Architects2

Eel Nakameguro Store Interior Design by Schemata Architects3

Eel Nakameguro Store Interior Design by Schemata Architects4

Eel Nakameguro Store Interior Design by Schemata Architects5

Eel Nakameguro Store Interior Design by Schemata Architects6

Eel Nakameguro Store Interior Design by Schemata Architects7

Eel Nakameguro Store Interior Design by Schemata Architects8

Eel Nakameguro Store Interior Design by Schemata Architects10

Eel Nakameguro Store Interior Design by Schemata Architects12

Eel Nakameguro Store Interior Design by Schemata Architects11

Eel Nakameguro Store Interior Design by Schemata Architects14

Eel Nakameguro Store Interior Design by Schemata Architects13

Eel Nakameguro Store Interior Design by Schemata Architects22