Complimenting Store Design Through Visual Merchandising!
The greatest compliment excepting the product and wonderful staff to a store design has got to be the Visual Merchandising. The Visual Merchandising has the potential to accentuate and lift a store design to greater heights, it can create a buzz or help to drive customers through the door, metaphorically speaking we see the Visual Merchandising as being the classical maître d or hostess, there to welcome you, entice you and lead you into the main area, the shop floor, where hopefully the effects of our designs will be seen and felt.
So in homage to Visual Merchandisers out there and to those that appreciate every aspect of retail design we thought we would share some of our recent favourite examples of excellent Visual Merchandising.
Harvey Nichols, London
Check out this awesome example of seasonal merchandising for the upcoming Halloween season
Harvey Nichols, Jakarta
Louis Vuitton, Milan
These are some snaps of the recent store opening in Milan, great indoor visual merchandising.
Louis Vuitton, New York
Louis Vuitton, Bond Street
Louis Vuitton, Zurich
Christian Dior, New York
We love how Dior used their refurbishments as an opportunity to do something creative with their store front rather than just another hoarding.
*Warning* those feeling slightly hungry may want to look away now.
More from Printemps
Barneys, New York
Hudson Bay Company, Toronto
This display is really up there as one of our favourites, created by Mannequin Display, this VM campaign was for the back to school collection. Very clever indeed.
Photography credited to James Doirion