Creating Inspiring Space In The Heart Of Paris!
When describing what it is that we as interior architects do we answer by saying that we don’t just dress space we create space, that is one of the defining differences between interior architects and interior decorators. As an example of what we mean by creating space and designing structures we thought we should feature a project that clearly shows how the creation of space can have an awesome response as opposed to just dressing a flat space.
Stella Cadente in Paris is the perfect example of where a traditional boxed retail space has been transformed into an inspiring and stunning retail outlet that will get people talking. Designed by Parisian based architects Atelier du Pont the space is only 50 sq-m’s but because of the awesome design feature of the gilded and curved gold leaf frame the 50sq-m’s space is already more intriguing than a store twice the size. From a visual merchandising point of view and an interior design one I really enjoy the niches that are formed within the space, this adds great depth and texture but most importantly improved functionality within the main design feature.
The project is described below by Atelier du Pont:
The story of Stella Cadente and Atelier du Pont goes back a long way. It’s a story of a friendship between two women – Stella Cadente, a designer, and Anne-Cécile Comar, an architect – and, of course, of shared adventures, with their complementary professions and points of view. For a previous concept store in Dubai, Atelier du Pont came up with a design midway between an ice palace and a crystal maze for Stella Cadente. It espoused the brand’s style based on light, crystal, magic and transparent dress.
Thousands of stalactites changed colour, creating an impression that the store had come alive. Now they have teamed up again in 2012 under the skies of Paris. Clothed in glass from top to toe, the boutique stands out from the sober lines of the Boulevard Beaumarchais due to its gilded metal frontage. This new Parisian space breaks with the conventions of usual stores. Inside it is cylindrical, broken into two ellipses. The shop window display stand is out: the clothes are laid out on a large draper’s table, and the soft, practical design makes a mockery of the XXS-sized Parisian boutique. The final radical change is in colour, as the interior is entirely covered in gold leaf.
Check out the awesome images below and see if this space inspires you as much as it inspires us.
Images Credited to Sergio Grazia