Don’t Be A Chicken, Come On In!

February 17, 2014

Today’s feature project comes from the world of branding and in particular super cool and creative restaurant branding. When I came across Chick-a-Biddy Farm Fresh Chicken & Sides my first thought was, “that’s wicked”. The design concept for the brand was created by Kansas based studio Tad Carpenter Creative and as you can see from the images below it is a brand that is humorous, striking and incredibly clever whilst still being very playful.

I’m not usually one for long names, for most of my projects I tend to focus on shorter, catchier names but projects like this show that perhaps it wouldn’t be a bad thing if I broadened my horizons. I love the flow of the name, so easy and clean and the vibrant colors used in the branding are real eye catchers especially teamed with the delicious fonts but for me what I  love the most is how this brand is so adaptable, it can sit with a modern day restaurant or an old school barn restaurant  with such ease. A fabulous job by the designers and one which we hope you can appreciate too 🙂

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