It’s All About The Flow!

March 3, 2013

Flow, a small word but a word with huge meaning and implications in the world of interior architecture and design, it’s fair to say that if you have the most awesome design in the world aesthetically it will be as useful as a chocolate teapot if the flow is skew whiff.  Today’s project is wonderful example of a project that has a smooth flow. Designed by fourfoursixsix this Diageo concept is based inside the supermarket Big C in Bangkok, a sort of shop in shop design which is why the design is even more impressive. The project is described below by the designers on their website:

The design takes inspiration from luxury retail window displays that highlight key products in order to drive brand value and desirability. The plan utilises curved forms to differentiate between product types and create smaller intimate spaces within the store.

The design also creates a gallery-like space; a ribbon of display forms a linear band throughout the space, attracting attention and allowing customers to easily navigate the space and view products in an ergonomic manner. Coupled with distinct, informational signage, the customer is better educated about the product and more able to make an informed and enjoyable buying decision. For the client, the design was also an effective way of increasing product density in the relatively small space ensuring that revenue per square metre predictions could be easily met.

Now having been born in the UAE and lived here all my life, I am probably not the best person to talk to when it comes to designing an off license but from my limited experience this is probably one of the best designs I have seen in terms of projects in this category. I absolutely love the use of the curves and how they shape the form of this store allowing a wonderful flowing experience for the customer, an awesome job!

Diageo Store Interior Design

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