Keep It Simple, Stupid!
Sometimes the best thing to do with any design is to keep it simple, keeping a project simple is a bold move that can in turn benefit a project way more than going nuts especially when it’s a retail design with the aim of showing off an everyday product that we all know and love. One of my favorite sayings is “keep it simple, stupid” and doing that can lead to wonderful projects such as todays feature project.
The project is a multi brand jeans store called De Rode Winkel and is based in Woerden in The Netherlands. Design by VEVS interior design this project is all about showcasing the humble jean in an appropriate manner, by using rustic, heavy duty and industrial design features such as the scaffolding visual merchandising units for the jeans and the jackets, the bright blue and green units really pop. I love this alternative use of colour as it really helps to set this project apart from those rustic projects that use heavy bronze and copper tints throughout them.
The project is given a more delicate or refined finish with the use of the matt concrete flooring, a nice alternative to glossy polished concrete and the chunky wooden viewing bench where customers can spread their jeans out and see them, these little touches really help the project to come together nicely and give it a real sense of balance. Check out the images below and see how keeping it simple can indeed make a project pretty awesome!
Photography credited to Mike Bink