Knocking It Out Out Of The Park!

April 18, 2013

Having recently moved into our new office I am now within a stones throw from my home, which is great, I have even toyed with the idea of cycling into work but then I remembered how dangerous that can be with the wonderful driving in the morning in Dubai and the heat. Even with that it has been awesome seeing so many cyclists out on the Dubai roads; I am a tad envious and jealous of their get up and go mentality when I see them out on the roads cycling.

A byproduct of the increasing popularity of cycling in the region is the popping up of new cycling stores; we have covered a few wicked concepts on this blog before but today’s feature project is easily one of my favorite cycling stores, aside from having a cool rustic and industrial interior design it also has some rather awesome branding.

The store is called Handsome Cycles and is based inside a warehouse district in Minneapolis. Designed by KNOCK the store is a triumph of customised design and what is  great to see is that the space has retained so of its industrial warehouse integrity. Whilst the design is awesome, I love it for it’s earthy grittiness and soul, there is no mistaking as to what this store is and who the target audience is, this store is all about and all for lovers of cycling, be that newcomers or old heads. I really like how the grittiness is given a softer and chic edge by the branding which propels this store into the leagues of fellow awesome cycling store designs such as Pave in Barcelona.

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