Mind Blasting Lighting Show By Saks Fifth Avenue!

Those of you who follow us on Twitter know that we love the integration of technology in store design, visual merchandising and retail marketing.  We regard a select few companies as being pioneers in technological integration into marketing campaigns and one of those brands is Saks Fifth Avenue.

We recently came across this article on PSFK.com and thought we had to share it on our blog. Below is the video extract from the article and in the video you can see Saks Fifth Avenue’s 2011 Christmas holiday lighting show on the front facade of their Manhattan based store. We thought that this was just way too cool to only share on Twitter and thought it should definitely be shown on here too.

A huge thanks to the awesome guys at PSFK for bringing our attention to it on Twitter. We hope you enjoy this video as much as we did. Please read the full article on PSFK to find out more about the project as they sum it up perfectly.

During our research we also came across last years display by Saks Fifth Avenue which was as equally amazing.

 

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