Sharing The Love Through 400 LED’s!

February 14, 2012

As it is Valentine’s day we thought why not share the love, specifically the design  love and that is exactly what Big  (Bjarke Ingels Group) and Times Square Alliance have done with their new architectural installation in the heart of Times Square, New York City. The installation is an apparent reflection of what makes Times Square tick, People and Light are the major ingredients as to what makes Times Square one of the most intriguing places in the world. The installation glows brighter and beats faster the more people who come around it and touch it, and with over 400 LED’s that is a whole lot of love.

The project was conceived in collaboration with Flatcut and Local Projects. The installation’s structural engineering is executed by Robert Silman Associates, and illuminated by Zumbtobel Lighting.  Check out the awesome images below as well as the cool video from Big. Keep an eye out for the SnackBox, the pop up container restaurant we covered in December.

Photography Credited to Ho Kyung Lee and David Sundberg (each are credited individually when clicked on)