Technology & Design – Every Little Helps!

December 14, 2011

As interior designers we are always having to keep our eye on latest trends and innovations in the market, as 2011 draws to a close we have to say that two things really stood out for us this year in our industry, one was the growing concern for the use of sustainable materials and the second was how advancing technology can be further incorporated into our designs for our needs and for our customers.

In relation to the latter take today’s feature project as a perfect example. Tesco’s supermarket chain has been around since 1919 and is now the third largest retailer in the world based on revenue (second only to Wal-Mart based on profits) you don’t get there or be operational for that period of time unless you are an innovative company that moves with the times. A clear indicator of Tesco’s moving with the times is their new concept in South Korea.

Tesco have realised that they have to do something different to become the number one retailer in South Korea, so what did they do? That’s right, something different. Tesco created virtual supermarkets in the metro stations where commuters could scan QR Codes into their phones and order their shopping online; having it delivered by the time they got home. Check out this awesome video below to learn more about the campaign, and most importantly if it worked.