Uplifting Design That Cools Us Down!

May 3, 2012

Phew, it is getting hot out there on the streets of Dubai, with temperatures rising and summer here we thought that it was the perfect time to feature another frozen yogurt store design on our blog. Today’s feature project has the added bonus of also being the perfect feature for our Thursday funky fresh fun project, the kind of project that makes you smile, lifts your spirits and gets you in the mood for the weekend.

Bluberi has recently opened just outside of Washington DC and it serves a delectable range of frozen yogurts, something we anticipate that we at Studio EM will consume gallons of as the summer heats sore. Designed by Emmanuelle Moureaux of Emmanuelle Moureaux Architecture + Design this space is a fresh, vibrant and colorful space that is sure to put a smile on anyone’s face. The design is very simple and that is a good thing as the main design feature of having a blueberry shrub on the back wall that spreads along the shop showing colorful berries stands out a lot more and has a greater impact where as if the design were a lot more cluttered this feature would not have the intended impact.

I also enjoy the lighting features that represent the form of fruit, these suspended features are representative of fruit and toppings splash beautifully on top of the frozen yogurt, and although very abstract I still love the concept of it.  A very clever and enjoyable design that should be appreciated and celebrated for its simplicity and we love it. Check out the images below and have a look at the fresh branding the compliments the store, the logo is a real winner for us.

Images Credited to Emmanuelle Moureaux Architecture + Design