Project info
L’Couture Store Dubai: When local rockstar entrepreneur Lyndsay Doran approached us to design her new L’Couture Store in Dubai, we were over the moon. Having seen what an amazing brand she has created with L’Couture. We knew we wanted to give her a retail interior design that she and the brand deserved. The 4290 sq mt commercial villa is split over two floors and is more than just another retail store. Aside from the retail area, the space encompasses a yoga and photography studio, a glam room, as well as the brand’s office headquarters.
Retail
The retail area on the ground floor is the main focal point of the store. L’Couture has an array of gorgeous activewear pieces. However, each piece or collection is carefully designed. Adopting a quality over quantity model, it was important that we created a design that could be segmented. Allowing us to showcase each product range in their own area.
L’Couture has designed pieces that are robust and can withstand the day’s challenges. Without pleating or threading, they also create a beautiful silhouette around the female form. This is something that we wanted to translate into the design. With the retail area, we combined those strong and robust yet luxurious materials with softer and more feminine counterparts. Juxtaposing the harder elements such as the Corian counters and visual merchandising displays with the softer velvets, brass trims, display racks, and floral features allowed us to translate this into the design.
L’Couture has designed pieces that are robust and can withstand the day’s challenges. Without pleating or threading, they also create a beautiful silhouette around the female form. This is something that we wanted to translate into the design. With the retail area, we combined those strong and robust yet luxurious materials with softer and more feminine counterparts. Juxtaposing the harder elements such as the Corian counters and visual merchandising displays with the softer velvets, brass trims, display racks, and floral features allowed us to translate this into the design.
