Yay, an awesome feature for L’Couture

This week one of our favourite magazines, featured one of our favourite retail design projects, L’Couture! The feature in Harpers Bazaar can be read fully here

From The Article:

Feminine Haven: L’Couture Unveils Its First Dubai Flagship Boutique

A boutique so chic and elegant rivalling a five-star spa experience, L’Couture boasts fashionable and sporty pieces fit for the hot Dubai summer

Dubai-based female athleisure brand L’Couture has just opened its very first flagship store on Al Wasl Road, complete with a yoga and photography studio, a glam room, and a dreamy retail floor.

With presence in both the UK and US, L’Couture recognises the importance of a physical location in the market.

The lavish boutique is housed in a modern two-storey, standalone building, showcasing a vast space and distinct attitude. A dreamy twist of pink and white pastels adorn the chic interior. With blushing roses hugging on the walls, complete with glinting gold finishes.

Luxurious marble welcomes the echo of the heel and plush furniture pieces feel velvet to the touch. “The boutique is feminine and Instagrammable,” says Lyndsay Doran, Founder of L’Couture. “A place I want our girl gang to come and hang out, whilst they browse our latest collections.”

Created by Emma Stinson from Studio EM and inspired by the brand’s aesthetic. The elegant boutique also features a chic yet fun design of quotes with neon signs.

“L’Couture have designed pieces that are robust and can withstand the day’s challenges without pleating or threading. But they also create a beautiful silhouette around the female form,” says Emma. “This is something that I really wanted to translate into the design.”

Delighted

We’re delighted with this feature, moreover it’s awesome to be in one of our favourite magazines. Furthermore, if you want to see the full project info, click here.

The project was also featured in The National as well as Mojeh and Design Middle East